About Us

As professional financial advisors, we continually strive to see every client realize all of their financial dreams. Whether your goal is to save for a new home or your retirement, protecting loved ones from financial losses or managing your portfolio wisely, we have the experience and resources to meet your needs.


Roch P. Martin, CFP®, CLU, CHS

Certified Financial Planner®
Mutual Fund Representative - Investia Financial Services Inc.

Originally from North Bay, Ontario, I moved to St. John's, Newfoundland over 25 years ago. I decided to make a career in the financial services industry in 1997. I have a beautiful wife, Steffanie, and two children, Zachary and Zoé.

Throughout my 20 plus years in the industry, I have elevated my education by achieving my Certified Financial Planning designation, along with my Chartered Life Underwriter and Certified Health Insurance Specialist designations. I am an active member of Advocis (the Financial Advisors Association of Canada) and I have successfully lobbied the government for change in our industry.

My strength is my independence. As an independent advisor, I aim to provide unbiased solutions to help families throughout Atlantic Canada and beyond. Together we help secure their financial futures and reach their goals and dreams.

Zachary Martin

Mutual Fund Representative - Investia Financial Services Inc.
Licensed Advisor / Insurance Agent

Native to Newfoundland & Labrador I am a member of the local business community as well as being actively involved in local sports. I will continue to strive for improved health and wellness both physically and financially.

I have been in the industry for just over five years (As of September, 2021). My father Roch Martin, CFP, CLU, CHS; A Franco-Ontarian who moved to the rock in the early 90’s has been in the Financial services industry for over 20 years. As such, I’ve been instilled with a strong sense of economic values from an early age that have primed me specifically for this career path.

As an Investment Funds advisor & Mutual Fund representative with Investia Financial Services; As well as a licensed insurance agent. It is my duty to understand that each individual client or family has their own unique financial situation.

I pride myself on educating and teaching financial literacy to all my clients. Regardless of your age, demographic or place of origin, I am passionate about creating tailormade plans & portfolios to help all of my clients, family & friends take control of their wealth management & overall financial health.

Greg Winter

Investment Fund Representative - Investia Financial Services Inc.

Born and raised in St. John's, I am a graduate of Acadia University with a degree in Political Science and Business Administration. I have completed graduate work at the University of Victoria and also have certifications in business and finance from Harvard Business School.

Upon returning to St. John's in 2013, I have operated as an entrepreneur, opening and operating two small businesses prior to obtaining licenses to work in the financial services industry.

In my spare time, I enjoy spending time with my two children, golfing, hiking and coaching basketball.

Here at Riche Financial Group, my goal is to be part of a team that enriches the lives of all our clients.

Melissa O'Neill

Mutual Fund Representative / Office Manager

Melissa joined Riche Investments in 2009 as an Administrative Assistant, after a career change from retail banking. Since joining our firm Melissa has completed both her Mutual Fund and Life Insurance licensing through IFSE and is now a fully Licensed Advisor through Investia Financial Services Inc.

She has 14 consecutive years in the financial services industry and is dedicated to the continuation of outstanding client service. She ensures the smooth running of daily operations creating a warm and friendly atmosphere for both clients and staff. Melissa is originally from Harbour Grace and now currently resides in St. John`s with her 8 year old son, Jack.


Mutual funds, approved exempt market products and/or exchange traded funds are offered through Investia Financial Services Inc.

Jennifer Broders

Administrative Assistant

Jennifer holds an Executive Office Assistant Diploma and 30+ years office experience. She has been in the investment industry since 2007, and has an eye for detail that is second to none. Jennifer brings a positive approach to office administration and excels at client service.

Originally from Halifax, NS, Jennifer now resides in CBS with her husband and 2 sons and is a key component of Riche Financial Group.

Kelly Furlong

Insurance Administrator

Kelly is a graduate from Memorial University of Newfoundland with a Bachelor of Arts degree.

She started with Riche Investments in October 2014, and is an integral part of the Riche Investments team. During her time at Riche Investments, Kelly has gravitated to the insurance side of the business and has been our administrator for the last 4 years. Her work ethic, pleasant personality, and warm smile is a pleasure to be around day in and day out. Prior to joining our team, Kelly spent many years of her career working in the financial industry and brings invaluable experience to her work here at Riche Investments. Kelly prides herself on customer service and is motivated and determined to exceed your expectations when dealing with our firm.

Kelly and her husband Glenn currently reside in Torbay with their two children, Kelsea and Brandon.