About Us

As professional financial advisors, we continually strive to see every client realize all of their financial dreams. Whether your goal is to save for a new home or your retirement, protecting loved ones from financial losses or managing your portfolio wisely, we have the experience and resources to meet your needs.

Roch P. Martin, CFP®, CLU, CHS

Certified Financial Planner®
Mutual Fund Representative - Investia Financial Services Inc.
Licensed Advisor / Insurance Agent

Originally from North Bay, Ontario, I moved to St. John's, Newfoundland in 1993. I decided to make a career in the financial services industry in 1997. I currently reside in Torbay and have two children, Zachary and Zoé.

Throughout my 25 plus years in the industry, I have elevated my education by achieving my Certified Financial Planning designation, along with my Chartered Life Underwriter and Certified Health Insurance Specialist designations. I am an active member of Advocis (the Financial Advisors Association of Canada) and I have successfully lobbied the government for change in our industry.

My strength is my independence. As an independent advisor, I aim to provide unbiased solutions to help families throughout Atlantic Canada and beyond. Together with my team, I secure their financial futures and help them reach their goals and dreams.

Zachary Martin

Mutual Fund Representative - Investia Financial Services Inc.
Licensed Advisor / Insurance Agent

Zach is native to Newfoundland and is a member of the Mount Pearl Challenge Cup Soccer Team, believing in physical health as well as financial health.

Zach has been in the industry for 8+ years, after growing up instilled with a strong sense of economic values from his father Roch Martin, CFP, CLU, CHS, with 20+ years of financial services experience.

Zach prides himself on educating and teaching his clients financial literacy. He is passionate about creating tailormade plans and portfolios to help all of his clients, family and friends take control of their wealth management & overall financial health.

Zach currently resides in St. John's with his fiancée Jess.

Greg Winter

Mutual Fund Representative - Investia Financial Services Inc.
Licensed Advisor / Insurance Agent

Born and raised in St. John's, I am a graduate of Acadia University with a degree in Political Science and Business Administration. I have completed graduate work at the University of Victoria and also have certifications in business and finance from Harvard Business School.

Upon returning to St. John's in 2013, I have operated as an entrepreneur, opening and operating two small businesses prior to obtaining licenses to work in the financial services industry.

In my spare time, I enjoy spending time with my two children, golfing, hiking and coaching basketball.

Here at Riche Financial Group, my goal is to be part of a team that enriches the lives of all our clients.

Melissa O'Neill

Mutual Fund Representative - Investia Financial Services Inc.
Licensed Advisor / Insurance Agent

Melissa joined Riche Investments back in 2009 as an Administrative Assistant, after a career change from retail banking. Over the years, Melissa completed both her Mutual Fund and Life Insurance licensing through IFSE and is a fully Licensed Advisor through Investia Financial Services Inc. She has been in the financial services industry since 2008 and is dedicated to the continuation of outstanding client service. Making genuine connections, the value of learning from others and ensuring a positive client experience are what she strives for in her day to day operations.

Melissa has recently changed roles at Riche Financial Group as she has moved from her long time position of managing the office to her new role as associate advisor. She looks forward to working with our wonderful clients and team by continuing to foster the relationships she has built here over the years.

Kelly Furlong

Office Manager
Insurance Administrator

Kelly is a graduate from Memorial University of Newfoundland with a Bachelor of Arts degree.

She started with Riche Investments in October 2014, and is an integral part of the Riche Investments team. During her time at Riche Investments, Kelly has gravitated to the insurance side of the business and has been our administrator for the last 6 years. Her work ethic, pleasant personality, and warm smile is a pleasure to be around day in and day out. Prior to joining our team, Kelly spent many years of her career working in the financial industry and brings invaluable experience to her work here at Riche Investments. Kelly prides herself on customer service and is motivated and determined to exceed your expectations when dealing with our firm.

Kelly currently resides in Torbay with her family.

Jennifer Broders

Administrative Assistant

Jennifer holds an Executive Office Assistant Diploma and 30+ years office experience. She has been in the investment industry since 2007, and has an eye for detail that is second to none. Jennifer brings a positive approach to office administration and excels at client service.

Originally from Halifax, NS, Jennifer now resides in CBS with her husband and 2 sons and is a key component of Riche Financial Group.

Jess Mercer

Insurance and Social Media Administrator

Jess was born in Newfoundland, raised in British Columbia and returned to Newfoundland back in 2015.

She has over 7 years of retail and management experience, and prides herself on her exceptional client service. Jess has recently received her certification of completion at IFSE Institute, to soon achieve her Life Insurance License and is looking forward to working with our wonderful clients.

Jess currently resides in St. John's with her fiancé Zachary.

Lana Brocklehurst


Lana holds an AIT Diploma from the Graduate Centre and has over 30 years of experience in client services, as well as, operated her own business.

Lana joined our Riche Family in May of 2023. She is your first point of contact with us and will get you in touch with our best resource for your needs.

Lana grew up in Mount Pearl, and now resides in Paradise with her family.